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Business Storytelling for Dummies


Getting Started: Charting Your Course

While each situation is unique, our approach is consistent. We begin with identifying your specific needs and issues and the required business results. At the same time, we establish expectations for a partnership-based working relationship. From this starting point, we work together to develop what is needed to change the way you do business. As people in your organization work together to help create the framework for this transformation, they take the necessary first steps toward their own future.

Together, we help people throughout your organization to translate concepts into action. Once people begin to understand the concepts associated with enhancing organizational effectiveness and value creation, they begin to integrate the tools and methods they are learning into the way they operate each business day. Throughout every organizational system—financial management, operations, information systems, marketing, human resources, etc.—they use these approaches as the basis for planning and action.

This common focus enhances your organization’s ability to act consistently with its mission, move confidently toward its vision, and provide exceptional value to its customers, employees, and stakeholders, and society at large.


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Business Storytelling for Dummies