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Business Storytelling for Dummies


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How do you capture people’s interest? And hold their attention? And get them to accurately recall critical information over time?

Ask organizations such as the The World bank, Bristol Myers Squibb, Van Kampen Investments, NASA, and 3M. They and a host of others across the globe are using stories in the workplace to enhance knowledge management, strengthen strategic communications, and increase productivity. Subscribe to our free e-zine published through to learn more about what these organizations are doing and how to employ stories effectively in your work.

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Business Storytelling for Dummies